poster 04

Blue River Chocolates poster

CLASS: Branding and Identity Systems | 2021

Brief: Create a poster to accompany the individual brand created in class, showcasing an event for the company.

My company I designed was Blue River Chocolates, a Belgium-based gourmet chocolatier. To create this poster, I did lots of research: I had to find a logical venue for the event, and look into similar product launches and what to include to entice potential audiences. 

Colors used in this poster were sampled from the chocolate photo, as the brand emphasizes boldness, uniqueness, and providing an altogether different flavor experience.

“Wanderlust” as a title refers to the set of chocolate wrapper packaging I created to go alongside, as each flavor is built off a dish from assorted countries.