Monster Meals Smoothie Label Packaging Designs

Brief: Create a unified set of three varieties of a beverage label, either alcohol or soda (or you can go rogue like I did).

This project was a lot of fun, as packaging is something I’d wanted to delve into deeper and hadn’t gotten around to. It also brought in my love of cryptids; the Swamp Water label — or moreso just the flavor, name, and the swamp monster — stuck in my head for days before I got it in the computer. The main challenge I faced was fitting all the necessary information for the label into an aesthetically pleasing layout. Once I got a base template, I was able to change colors and swap graphics as needed to quickly iterate the other flavors.